Airtel digital TV

Airtel digital launched [2][3] on 8 October, 2008 with a 360 degree mega campaign 'Come Home to the Magic' [4]. Since then it has launched 2 other campaigns: ‘Stars come home’ [4][5][6][7][8][9] (March 2009) and ‘DTH Picture Clarity’[10] (August 2009) has increased its channel base to 183+ channels. Airtel digital TV is now amongst the fastest growing DTH brands in the country and is available across 5000+ towns in India[citation needed]. It has also been ranked as the best DTH service by “Living Digital” magazine[citation needed].